Whitepapers from Awareness, Inc.

2008 Trends in Adopting Web 2.0

A whitepaper from Awareness, Inc.

This report explores the adoption of Web 2.0 technologies and the future of social media initiatives in 2008 and builds on the foundation of similar research conducted by Awareness in 2007.

The most important finding of the 2008 survey, "Best Practices for Building and Implementing a Web 2.0 Community" is the increasing willingness of employers to allow social media participation in their organizations. Because the number of organizations that allow social networking for business purposes has increased dramatically since last year's survey, "Trends in Adopting Web 2.0 for the Enterprise" the walls are coming down on social network use in the workplace.

Complete this form to get your copy

First Name:
Last Name:
Company:
Job Title:
Country:
State:
Phone Number:
Email Address:
How many social channels is your company regularly using as part of the marketing mix? (Please count each company-branded blog, Facebook page, Twitter channel, YouTube account, Flickr stream, etc. as an individual channel.)
How many people in your organization are creating content for those channels?
Annual Revenue:
Do you work for an agency?
Lead Source Detail:

Awareness, Inc.
25 Corporate Drive, Suite 390
Burlington, MA 01803
United States