Chapter Excerpt
"The title of this chapter sums up social media marketing strategy with a six-word warning. By saying one size does not fit all, I mean there is no single recipe for success with social media marketing. Instead, each company has its own unique social media marketing strategy, and so should you. As you venture into the world of social media marketing, you'll be tempted to copy your competitors. By doing so, you’ll be marketing scared and from a reactive position rather than from a proactive position. Don't be tempted to follow others, because what other businesses are doing with social media marketing might not be right for your business. That's why there is no single action plan, schedule, or template that a small business owner should follow to implement his or her own social media marketing plan."

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