The Content Marketing Playbook
42 Ways to Connect with Customers
Presented by: Junta42
Offered by: Awareness, Inc.
42 Ways to Connect with Customers
Presented by: Junta42
Offered by: Awareness, Inc.
We all know that the rules have changed. Shouting for attention – the old model of traditional advertising – brings little more than customer indignation. The new model – or new rules of social media or marketing or whatever you want to call it – brings people who are actively looking for something: information, insight, solutions to their problems. If you have that special something, you can attract that special someone – the customer.
In the book Joe wrote with Newt Barrett, Get Content Get Customers, content marketing is defined very simply. It’s worth repeating: "Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way." That’s it. That’s the beating heart of content marketing. But the body of your content marketing strategy will take on its own unique form based on a number of factors: your specific goals, what your audience needs, the expertise you can share, learning-style preferences, available resources of time and money, and other factors.
And that’s where The Content Marketing Playbook: 42 Ways to Connect with Customers comes into play. Inside, you’ll find a smorgasbord of content options: long and short, textual and visual, simple and sophisticated. The idea is not to present a comprehensive review; content marketing is too big and evolving too quickly for a “definitive” summary.
The goal, rather, is to open our minds to the possibilities. To explore, ponder, imagine and daydream. Then, once inspired, to take action.
We, at Awareness, could not agree more!
That is why we are proud to have partnered with Joe Pulizzi and Junta42 to offer you a complimentary download of the Content Marketing Playbook.
Complete the form on the right-hand side of the page and you will receive an email with a link to download the chapter. We encourage you to share this playbook with your social media teams or anyone else you feel would benefit.
In the book Joe wrote with Newt Barrett, Get Content Get Customers, content marketing is defined very simply. It’s worth repeating: "Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way." That’s it. That’s the beating heart of content marketing. But the body of your content marketing strategy will take on its own unique form based on a number of factors: your specific goals, what your audience needs, the expertise you can share, learning-style preferences, available resources of time and money, and other factors.
And that’s where The Content Marketing Playbook: 42 Ways to Connect with Customers comes into play. Inside, you’ll find a smorgasbord of content options: long and short, textual and visual, simple and sophisticated. The idea is not to present a comprehensive review; content marketing is too big and evolving too quickly for a “definitive” summary.
The goal, rather, is to open our minds to the possibilities. To explore, ponder, imagine and daydream. Then, once inspired, to take action.
We, at Awareness, could not agree more!
That is why we are proud to have partnered with Joe Pulizzi and Junta42 to offer you a complimentary download of the Content Marketing Playbook.
Complete the form on the right-hand side of the page and you will receive an email with a link to download the chapter. We encourage you to share this playbook with your social media teams or anyone else you feel would benefit.
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“Junta42” and “Content Marketing Playbook” are trademarks of Z Squared Media LLC.
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