First Name:
Last Name:
Company:
Job Title:
Country:
State:
Phone Number:
Email Address:
How many social channels is your company regularly using as part of the marketing mix? (Please count each company-branded blog, Facebook page, Twitter channel, YouTube account, Flickr stream, etc. as an individual channel.)
How many people in your organization are creating content for those channels?
Annual Revenue:
Do you work for an agency?
Lead Source Detail:

Webinar Registration Form

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Join us on Thursday, February 17th at 2 PM Eastern for an informative webinar with authors Ann Handley and C.C. Chapman

February 17th
2 PM Eastern

Add this Webinar to My Calendar!

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.

Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!

Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.

Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon Fios, show you how to leverage all of today's tools to create content that truly speaks to your audience. They'll show you how to:

Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
Explore ways to integrate searchable words into your content without sounding forced (or sounding like "Frankenspeak")
Write in a way that powerfully communicates your service, product, or message across various Web mediums
Create a publishing schedule that allows you to create different kinds and types of content at once

Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules will guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

Join us live on February 17th!

SPEAKER BIOS

Ann Handley is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up its 361,000 subscribers, making it the largest in its category. (Does that sound like marketing-speak? It's not; it's just true.)

C.C. Chapman is the Founder of Digital Dads, a site where a dad can be a guy and is the host of the popular Managing the Gray podcast. His business experience has won awards and he has worked with a variety of clients including American Eagle Outfitters, HBO and The Coca-Cola Company.