To build two blog communities, Kodak turned to Awareness and their social media marketing platform. A major concern in launching these blogs for a company of Kodak's size and reputation was how to do so in a way that the content being created could be monitored and controlled if necessary. The Awareness platform provided the required security controls and permissioning features, such that content being posted is in line with corporate policies but doesn't have to be proof-read or edited. As a result, the blog content is original and fresh, straight from the mouths of the employees, and executives are completely on board and in support of the project without hesitation.

To read more about Kodak's award winning blog and the business benefits they have achieved from building an online community,