Download your Facebook Social Marketing Toolkit today!

Facebook Social Marketing Toolkit

The Facebook Social Marketing Toolkit is one registration form away from five of our newest Facebook learning pieces! It is intended to be your one-stop shop for inspiring you to do more with your Facebook presence and leverage the Facebook marketing opportunities that exist for you and your company. Regardless of whether you are a Facebook novice or an expert, we think you will take away some great tidbits of advice and next steps from these Facebook resources.

Upon completing the registration form on the right, you will receive an email with links to download all the resources below. We encourage you to share them with others in your organization!
  1. "Chapter 1: Getting Started with Facebook Fan Pages" eBookAs an enterprise marketer, you have already decided Facebook is worth your time. You have established a presence for your brand and now you are looking to extend that presence and drive deeper engagement. A Facebook page (sometimes referred to as a "LIKE" or "fan" page) is the perfect place to start.

  2. "10 Tips for a Solid Facebook Fan Page" eBook
    This eBook will give you a quick-hit list of Facebook tactics and business process considerations for maintaining a solid Facebook fan page. For example, did you know that thinking multi-channel is the way to go? If you are only publishing content to your Facebook fan page, chances are, you are missing the boat.

  3. "How Enterprise Marketers Keep Up with Facebook - Understanding the Latest from the Most Powerful Platform on the Web," with Cappy Popp, Founder of Thought Labs
    In this webinar recording, Cappy Popp covers an overview of the platform (where we have been/where we are going), a detailed chat about the "Like" feature (and whether or not it has been successful), privacy changes, the long tail of Facebook and how social plugins impact you.

  4. "Social Marketing Goes Multiplatform" -- a whitepaper by Paul Gillin
    Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One development in the social media landscape was that marketers warmed to the idea that using multiple social media channels together, and coordinating messages between them, combination collectively achieved a greater impact than if the tools were used in isolation; this realization drove the rapid expansion of marketers' activities in the social media space. This conclusion is only one of the preliminary results of a multi-client research study undertaken by Paul Gillin Communications in early 2010 that is included in this whitepaper.

  5. "Chapter 1: Word of Mouth Goes World of Mouth" -- complimentary download of an entire chapter from Erik Qualman's Socialnomics
    Erik Qualman, author of Socialnomics, describes the current social media movement as a time when, "It's important to free your content from being trapped in a "walled garden" because people have quickly grown accustomed to the news finding them, and there is no turning back," and, "Businesses don't have a choice on whether or not to DO social media, their choice is how well they DO it."
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The Awareness Social Marketing Hub
The Awareness Social Marketing Hub, is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-grade application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization. Request your demo or learn more about The Social Marketing Hub today!
Our newest Facebook learning pieces -- now available in one convenient package.
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