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Likeable Social Media
How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook (and Other Social Networks)

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Written by: Dave Kerpen
Published by: McGraw-Hill Professional
Offered by: Awareness, Inc.

"Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far."
—Scott Monty, Global Digital Communications, Ford Motor Company

A friend's recommendation is more powerful than any advertisement. Likeable Social Media shows you how to harness the power of the social web to become more responsive, transparent, likeable, and profitable.

Secrets on how to build a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites will be revealed. You'll learn the same methods Dave has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS .com, Neutrogena, and Verizon FiOS.

Complete with serious strategies communicated with wit and humor, Likeable Social Media is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line. With Likeable Social Media, you'll learn how to truly engage your customers and help them spread your message far and wide.

We are excited to have partnered with Dave Kerpen and McGraw-Hill Professional to offer you a complimentary download of Chapter 13 of Likeable Social Media: How to Delight Your Customers, Create and Irresistible Brand, and be Generally Amazing on Facebook (and Other Social Networks).

Copyright © 2011. McGraw-Hill Professional.