The Internet has revolutionized the way people research, plan and book travel. No longer are we at the mercy of a travel agent to plan our dream vacation or next business trip. With the influx of travel sites available, finding and choosing what fits our needs and budget is just a click away.

With this new power in the hands of the consumer to literally “name your own price” for hotel, airfare, and car rental, the travel & leisure industry is struggling to keep pace. And because many decisions are made based on reading peer reviews, travel & leisure organizations are looking for new ways to engage and promote discussions from their most loyal and enthusiastic customers.