Social Marketing Goes Multiplatform by Paul Gillin
This is only one of the preliminary results of a multi-client research study undertaken by Paul Gillin Communications in early 2010. The purpose of the study, which will be ongoing during the year, is to document the extent to which businesses of all sizes are adopting multiplatform social media strategies, assess satisfaction with this diversified communications approach and record best practices and metrics that are emerging from their early experiences.
For a complete summary of the survey results and best practices on how you can successfully transform your social marketing strategy and go multiplatform, register to download the “Social Marketing Goes Multiplatform” eBook. After registering you will recieve an email with a link to download the eBook.
Author Biography:
Paul Gillin is a veteran technology journalist with more than 25 years of editorial experience. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simply complex concepts using plain talk, anecdotes and humor.
Paul was previously founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.
His critically acclaimed 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviewers of The New Influencers were The Wall Street Journal, The San Jose Mercury News and the BBC. The book was also awarded a silver medal in the business category by Foreword magazine. His latest book, Secrets of Social Media Marketing, was published in the fall of 2008.
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Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One development in the social media landscape driving the rapid expansion of their activities was that Marketers warmed to the idea that using multiple social media channels together, and coordinating messages between them, collectively achieved a greater impact than if the tools were used in isolation.This is only one of the preliminary results of a multi-client research study undertaken by Paul Gillin Communications in early 2010. The purpose of the study, which will be ongoing during the year, is to document the extent to which businesses of all sizes are adopting multiplatform social media strategies, assess satisfaction with this diversified communications approach and record best practices and metrics that are emerging from their early experiences.
For a complete summary of the survey results and best practices on how you can successfully transform your social marketing strategy and go multiplatform, register to download the “Social Marketing Goes Multiplatform” eBook. After registering you will recieve an email with a link to download the eBook.
Author Biography:
Paul Gillin is a veteran technology journalist with more than 25 years of editorial experience. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simply complex concepts using plain talk, anecdotes and humor.
Paul was previously founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.
His critically acclaimed 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviewers of The New Influencers were The Wall Street Journal, The San Jose Mercury News and the BBC. The book was also awarded a silver medal in the business category by Foreword magazine. His latest book, Secrets of Social Media Marketing, was published in the fall of 2008.
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