The Power of Real Time Social Media Marketing
How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
Chapter 3:
The Power of Conversation and Engagement
Written by: Beverly Macy and Teri Thompson
Published by: McGraw-Hill Professional
Offered by: Awareness, Inc.
How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
Chapter 3:
The Power of Conversation and Engagement
Written by: Beverly Macy and Teri Thompson
Published by: McGraw-Hill Professional
Offered by: Awareness, Inc.
In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.
With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free!
We are excited to have partnered with Beverly Macy, Teri Thompson and McGraw-Hill Professional to offer you a complimentary download of Chapter 3 from The Power of Real Time Social Media Marketing: The Power of Conversation and Engagement.Complete the form on the right-hand side of the page and you will receive an email with a link to download the chapter. We encourage you to share this chapter with your social media teams or anyone else you feel would benefit.
Copyright © 2011. McGraw-Hill Professional.
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