A Case Study from
The Power of Real Time Social Media Marketing

How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.

With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free!

We are excited to have partnered with Beverly Macy, Teri Thompson and McGraw-Hill Professional to offer you a complimentary download of Chapter 3 from The Power of Real Time Social Media Marketing: The Power of Conversation and Engagement.

Complete the form on the right-hand side of the page and you will receive an email with a link to download the chapter. We encourage you to share this chapter with your social media teams or anyone else you feel would benefit.

Download your copy of Chapter 24 today!

Awareness Exclusive

First Name:
Last Name:
Company:
Job Title:
Country:
State:
Phone Number:
Email Address:
How many social channels is your company regularly using as part of the marketing mix? (Please count each company-branded blog, Facebook page, Twitter channel, YouTube account, Flickr stream, etc. as an individual channel.)
How many people in your organization are creating content for those channels?
Annual Revenue:
Do you work for an agency?
Lead Source Detail:

Case Study:
USA Today: Publishing in Real Time
Transforming a traditional industry into enhanced journalism

Written by: Beverly Macy and Teri Thompson
Published by: McGraw-Hill Professional
Offered by: Awareness, Inc.