Most marketers struggle to identify, capture, and leverage the myriad social conversations related to their brands. Marketers face big challenges in knowing how to respond to the different types of brand conversations happening in the social realm and in prioritizing their efforts on the areas that will bring the most benefits.

To help companies focus staff, resources, and expertise on harnessing and creating value from the overwhelming amount of raw social media data available, the new complimentary e-Book from Awareness, Inc. The Social Marketing Funnel: Driving Business Value with Social Marketing proposes a strategic Social Funnel framework with associated metrics.

Drawing on the experience of more than a dozen nationally and internationally recognized marketing experts such as David Meerman Scott, Paul Gillin, Erik Qualman, and Jason Falls, as well as representatives from social marketing's top-performing brands such as Major League Baseball, Demandware, Carlsberg, and Starwood Hotels, this eBook aims to help CMOs and social media strategists think about organizing and optimizing social marketing and lays out the steps and best practices to get the most value from social media investments.

Awareness, Inc. is proud to offer you this complimentary e-book: The Social Funnel: Driving Business Value with Social Marketing.

Complete the form on the right-hand side of the page and you will receive an email with a link to download e-book. We encourage you to share this e-book with your social media teams or anyone else you feel would benefit.