Facebook Best Practices

Chapter One:
Getting Started with Facebook Fan Pages


"Facebook is the most effective social networking platform for brands to get their marketing messages across to consumers, say 80% of companies."

(Source: Sense Internet Study)
As an enterprise marketer, you have already decided Facebook is worth your time. You have established a presence for your brand and now you are looking to extend that presence and drive deeper engagement. A Facebook fan page (sometimes referred to as a "LIKE" or "fan" page) is the perfect place to start.

This eBook will give you the information you need to gain buy-in for your Facebook fan page efforts (using Facebook usage data), provide you with a high-level process for creating the pages, and provide you best practices for managing the fan pages over time.

We encourage you to download the eBook and share it with your social media teams and/ or others in your organization you feel might benefit.

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The Awareness Social Marketing Hub
The Awareness Social Marketing Hub, is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-grade application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization. Request your demo or learn more about The Social Marketing Hub today!
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Enterprise Social Marketing Toolkit

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