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The Power of foursquare
7 Innovative Ways to Get Your Customers to Check In Wherever They Are

Download The Introduction - What's All the Fuss About?

Written by: Carmine Gallo
Published by: McGraw-Hill Professional
Offered by: Awareness, Inc.

Chapter Exerpt
'In October 22, 2010, NASA astronaut Douglas Wheelock became the fi rst man to "check in" from space. Back on Earth, 220 miles below, millions of people did the same - at the rate of 23 times per second. They checked in to restaurants, bars, stores, hotels, gyms, and other places in every city, country, and continent. What were they doing?

Less than 10 days later, on October 30, 2010, thousands of people pulled out their smartphones and checked in 30,000 times at the Rally to Restore Sanity, hosted by popular "Comedy Central" hosts Jon Stewart and Stephen Colbert. The rally drew 200,000 people to the National Mall in Washington, D.C. It’s estimated that 10 percent of those attendees were on foursquare, making it the most checked-in event of 2010. Where were they checking in to?"

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