Free Chapter Download

The Social Customer
How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

Download Chapter 11 - Metrics and Rationale

Written by: Adam Metz
Published by: McGraw-Hill Professional
Offered by: Awareness, Inc.

If you look at the people who follow your company via social media simply as "social media users," you're missing a much bigger picture.  Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers click—and how social media can get them in sync and drive revenue. In The Social Customer, he teaches you all you'll need to know to transform your business—not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always apply—whatever the technology and whatever the social media. You'll learn:

-- How to transform your brand into a coveted "Social Object"
-- Where your brand currently stands with your social customers—and how to mobilize your customers to get the word out
-- The "The Ten Commandments of Social Customer Relationship Management"
-- How to harness the power of collaboration
-- How to delight your customers and win loyalty through individualized Treatment
-- What terms like "Social Marketing" and "Social Sales Insights" really mean—and why they can be vital to business success

Metz also includes anecdotes, case studies, and outside-the-box inspiration from branding innovators—ranging from upstart punk bands to absolute giants like Burger King and SAP—all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.

We are excited to have partnered with Adam Metz and McGraw-Hill Professional to offer you a complimentary download of Chapter 11 of The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers 

Complete the form on the right-hand side of the page and you will receive an email with a link to download the chapter. We encourage you to share this chapter with your social media teams or anyone else you feel would benefit.

Copyright © 2011. McGraw-Hill Professional.