What is a Wikibrand?
It's the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It's a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It's the herald of a new golden age in customer freedom and individualized customer service.

It's the future of business--and this book is your wake-up call, strategy guide, and road map to what's ahead.

In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time.

Built on continuing research from Don Tapscott's trailblazing $10 million research project, which formed the basis of bestselling books such as Wikinomics and Grown Up Digital, this book delivers hundreds of the best examples from today's most successful businesses. You'll learn how to:

• ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated content
  
• CREATE AN EXPERIENCE affected by customer-driven ratings, reviews, and online culture
  
• BUILD A COMMUNITY through microblogging, prosumerism, and crowdsourcing
  
• MAKE A CONNECTION that is truly authentic, collaborative, and value enhancing

We are excited to have partnered with Sean Moffit, Mike Dover and McGraw-Hill Professional to offer you a complimentary download of Chapters 4 and 6 from Wikibrands.

Copyright © 2011. McGraw-Hill Professional.